RedFox – a Social Media Success Story at #SMIR

Posted on 07. Apr, 2011 by admin in 2011 Conference, Blog

Max MacGillivray founder of Red Fox Executive works in the fresh produce niche – his candidates are placed in the fresh produce supply chain.

Last year Max went away from the Social Media in Recruitment Conference set his social media strategy in motion and today he came back to share his success.

It is an impressive story and his shift towards becoming a ‘communications company that does recruitment’ (his words not mine) has driven £250,000 in new business over the last four months. It took him six months to start to get some rewards from his efforts.

Here are some of the key points:

• Set up Linkedin Group
• Got all employees on to Linkedin and engaging through group discussions – expectation of 3 comments/answers a week from each employee
• Encouraged employees to join relevant Linkedin Groups
• Used Linkedin to push industry news to group
• Connected with prospective candidates asap to show the company was a serious player
• Has two Twitter accounts that have raised profile rather than brought in new business
• Set up a nominated international charity to help international reach – now more than 8,000 contacts globally
• Created dedicated Redfox newsfeed using WordPress site which publishes a weekly newsletter of industry news to more than 8K readers – result: getting 3 to 4 inquiries a week
• Youtube channel – interview with Tesco – led to more inquiries
• Iphone app – £2,000 and have picked up business as a result

What’s next?

• New video enabled site
• Mobile friendly site

How did you do it?

• Got a marketing graduate to maintain the content – spending two hours a day on it. Team feeds stories to them – it has become a part of the working day.

Tags: SMIR