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Putting Together International Social Media Campaigns
Posted on 19. Apr, 2012 by admin.
Julia Levy, who is responsible for international recruitment advertising and social media and employer branding at Terra Firma Associates provided delegates with a look at how to create an international social recruitment campaign.
She provided some very illuminating slides that provided a look at the mechanics of doing an international campaign. I haven’t captured that detail here, rather some of the headline points.
She started off by saying recruiters need to work with employers to really undersatnd the challenges, resources, org context, competitor context candidate activity and perception of the employer.
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Social Media, Past, Present and Future
Posted on 19. Apr, 2012 by admin.
We have just had the the opening keynote is Social Media, Past, Present and Future from Steven Ehrlich, global VP, client development, aia worldwide, the largest independent recruitment advertising agency.
Here is my live blog . . .
Steve kicks off talking through recent tech innovations. The new super computer is the smartphone. What do we do with them? We play Angry Birds. He makes the point that how we use devices is critical. Social, local, mobile is where it’s at.
The key is to figure out who are we trying to reach and what you want them to do.
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